BORJOMI X GEORGIAN RUGBY
The story begins with the tender notes of a young boy's dream, inspired by the legacy of rugby greatness. The music starts with an emotional melody, reflecting his hope and ambition. As the boy grows, the music intensifies, echoing his determination.When the scene shifts to the field, where the now-mature athlete joins a Georgian rugby team, the music transforms into a powerful anthem. This rousing battle cry embodies unity, strength, and the triumph of achieving a lifelong dream. The lyrics, centered on victory and togetherness, resonate with the team and fans, making this anthem a unifying force that will rally them together in years to come. As every Georgian is born to win.
Client
BORJOMI
DELIVERABLES
Hero Video Social Media Assets
Year
2023
Role
Creative Direction
The story begins with the tender notes of a young boy's dream, inspired by the legacy of rugby greatness. The music starts with an emotional melody, reflecting his hope and ambition. As the boy grows, the music intensifies, echoing his determination.When the scene shifts to the field, where the now-mature athlete joins a Georgian rugby team, the music transforms into a powerful anthem. This rousing battle cry embodies unity, strength, and the triumph of achieving a lifelong dream. The lyrics, centered on victory and togetherness, resonate with the team and fans, making this anthem a unifying force that will rally them together in years to come. As every Georgian is born to win.
