BORJOMI LIQUID MYTH
BORJOMI WAS A CULTURAL SYMBOL DEEPLY ROOTED IN GEORGIAN HISTORY. THE TASK WAS TO RETELL ITS ORIGIN STORY IN A WAY THAT RESPECTED THIS HERITAGE WHILE TURNING IT INTO A MODERN CULTURAL MYTH. BORJOMI DID NOT JUST COME FROM NATURE, IT WAS BORN INTO LEGEND. WE REIMAGINED THE ANCIENT MYTH OF THE WOUNDED DEER DISCOVERING THE HEALING SPRING AND PASSING ITS POWER THROUGH GENERATIONS, POSITIONING BORJOMI AS A LIVING LEGEND RATHER THAN A PRODUCT. THE FILM TRAVELED ACROSS GEORGIA, FROM THE BORJOMI FOREST TO KAZBEGI AND KVARELI LAKE, BLENDING LANDSCAPE, TRADITIONAL MUSIC, AND DANCE INTO A SINGLE NARRATIVE. PERFORMANCES BY SUKHISHVILEBI, THE SONG TSINTSKARO, AND THE PRESENCE OF TINA DALAKISHVILI AND VINCENT PEREZ GROUNDED THE MYTH IN LIVING GEORGIAN CULTURE.
Client
BORJOMI
DELIVERABLES
Hero Video Social Media Assets Outdoor
Year
2023
Role
Creative Director