BORJOMI - LIQUID MYTH
FEATURING AN IMPRESSIVE LINEUP OF 125 VIDEO FORMATS, OVER 200 PHOTOS, AND AN ENGAGING WEBPAGE, WE HAVE SUCCESSFULLY BROUGHT THE RICH GEORGIAN CULTURE AND THE LEGEND OF BORJOMI TO LIFE. BORJOMI STANDS AS A WORLDWIDE BRAND KNOWN FOR ITS REVITALIZING PROPERTIES. YET, THE FACT THAT BORJOMI HAILS FROM THE COUNTRY OF GEORGIA REMAINS UNFAMILIAR TO MANY. IN THIS CAMPAIGN, OUR GOAL WAS TO INFORM PEOPLE THAT THEIR BELOVED BORJOMI MINERAL WATER ORIGINATES FROM GEORGIA AND CARRIES A LEGACY THAT DATES BACK TO 1890, CONTRIBUTING TO A RICH HERITAGE AND HISTORY. OUR DECISION WAS TO NARRATE THE GEORGIAN LEGEND WHILE ALSO SHOWCASING OUR CULTURE, DANCE, AND SONG IN A SINGLE VIDEO. THIS APPROACH AIMED TO PROVIDE VIEWERS WITH A COMPREHENSIVE GLIMPSE INTO THE ESSENCE OF BORJOMI'S HOMELAND.
Client
BORJOMI
DELIVERABLES
Hero Video Social Media Assets Outdoor
Year
2023
Role
Creative Direction
FEATURING AN IMPRESSIVE LINEUP OF 125 VIDEO FORMATS, OVER 200 PHOTOS, AND AN ENGAGING WEBPAGE, WE HAVE SUCCESSFULLY BROUGHT THE RICH GEORGIAN CULTURE AND THE LEGEND OF BORJOMI TO LIFE. BORJOMI STANDS AS A WORLDWIDE BRAND KNOWN FOR ITS REVITALIZING PROPERTIES. YET, THE FACT THAT BORJOMI HAILS FROM THE COUNTRY OF GEORGIA REMAINS UNFAMILIAR TO MANY. IN THIS CAMPAIGN, OUR GOAL WAS TO INFORM PEOPLE THAT THEIR BELOVED BORJOMI MINERAL WATER ORIGINATES FROM GEORGIA AND CARRIES A LEGACY THAT DATES BACK TO 1890, CONTRIBUTING TO A RICH HERITAGE AND HISTORY. OUR DECISION WAS TO NARRATE THE GEORGIAN LEGEND WHILE ALSO SHOWCASING OUR CULTURE, DANCE, AND SONG IN A SINGLE VIDEO. THIS APPROACH AIMED TO PROVIDE VIEWERS WITH A COMPREHENSIVE GLIMPSE INTO THE ESSENCE OF BORJOMI'S HOMELAND.
