BORJOMI - NEW YEAR, NEW BEGININGS

FOR NEW YEAR, BORJOMI WANTED TO CREATE A WARM AND FAMILIAR STORY ROOTED IN A SHARED GEORGIAN MEMORY, AVOIDING TRADITIONAL HOLIDAY FORMULAS. THE KUKUSHKA TRAIN WAS PART OF BORJOMI’S COLLECTIVE MEMORY. WE BROUGHT IT BACK AS A SYMBOL OF TRANSITION AND RENEWAL, TURNING A FAMILIAR JOURNEY INTO A MOMENT THAT CARRIED PEOPLE FROM ONE YEAR INTO THE NEXT. THE FILM FOCUSED ON MOOD AND SMALL HUMAN DETAILS RATHER THAN EXPLANATION, LETTING MAGIC APPEAR NATURALLY. KUKUSHKA WAS SHOWN AS A MOVING CELEBRATION THAT CONNECTED FRIENDS AND CARRIED THEM TOGETHER TOWARD THE SNOWY BORJOMI FORESTS.